Big Brother Naija Season 10 officially kicked off with a spectacular launch on Saturday night, setting the tone for a season that promises to be nothing short of legendary. Tagged “10/10”, the milestone season opened with a vibrant celebration of womanhood, bold personalities, and historic game-changing twists that will shape the journey of 15 powerful female housemates.
The night opened with a high-energy performance by Nigerian music star Fido, who thrilled the live audience with his hit tracks “Awolowo” and “Joy Is Coming”. But joy wasn’t the only thing heating up the stage. Moments later, fan-favourite host Ebuka Obi-Uchendu made his grand entrance, donning an eye-catching pink ensemble — a hint of what was to come.
Read Also: Queen Comeback: How Nigeria Overturned a Two-Goal Deficit to Secure 10th WAFCON Crown
In what could be described as the start of a new era for the Big Brother franchise, the first launch night focused solely on introducing the women of the season. And what a lineup it was — a diverse group of women, all bringing their stories, charisma, and unfiltered truths into the iconic house.
From single mothers and DJs to entrepreneurs, models, creatives, and mental health advocates, these housemates are not here to play small. They’re here to make history.
Here’s your first look at the 15 fierce women of BBNaija Season 10:
Read Also: BBNaija at 10: New Season, Bigger Prize, and a Legacy of Launching African Superstars
Meet the Housemates
- Gigi Jasmine (Nicole Simon–Ogan), 31 – A Nigerian-American DJ, storyteller, and single mother who describes herself as a perfectionist. Gigi aims to shift the culture with her authenticity, beats, and brains.
- Ivatar (Ifeyinwa Okafor), 37 – DJ, TV host, and vibrant personality with Yoruba and Igbo roots. This South African-raised supermom is bringing high energy and cultural fusion.
- Zita (Elizabeth Oloruntola), 24 – UNILAG student, model, and creative artist with a YOLO mindset. A makeup artist and painter who’s ready to shake the house with her soft but fiery personality.
- Big Soso (Sonia Amako), 28 – A lawyer and chef from Southern Kaduna who paid her way through school by cooking. Founder of a charity and advocate for Northern women’s empowerment.
- Sultana (Farida Sultana Auduson Ibrahim), 26 – A proud plus-size model and beautician from Adamawa with a curious mind and adventurous spirit.
- Mide (Ayomide Iwasokun), 23 – Actress and truth-teller with sharp intuition and a laid-back aura. Mide isn’t afraid to call things as they are.
- Dede (Precious Ashiogwu), 23 – Focused and competitive, Dede has already bought her mother a house. She’s here to win and stay loyal to her values.
- Doris (Doris Okorie), 34 – Radio presenter and actor known as a firecracker. She’s loud, self-aware, and ready to embrace the unpredictable Biggieverse.
- Joanna (Josephine Iwoh), 21 – A pageant queen turned powerhouse. Joanna has transformed personal pain into purpose and is determined to make bold moves in the house.
- Isabella (Esther Georgewill), 29 – Actress and mom with a “sweet like honey, sharp like sting” energy. Fiercely grounded and unapologetically herself.
- Imisi (Opeyemi Ayanwale), 23 – Fashion designer and actress who grew up feeling isolated. She now embraces assertiveness and emotional truth.
- Thelma Lawson, 27 – Entrepreneur and skincare specialist who opened her second store in university. A proud single mom with ambition and loud confidence.
- Ibifubara (Ibifubara Davies), 28 – Trained psychologist and mental health advocate who mixes wit with wisdom. She loves meaningful conversation and is ready for anything.
- Sabrina (Sabrina Idukpaye), 32 – Actor, model, TEDx speaker, and Vogue-featured icon. Sabrina’s resume is elite, and she’s bringing her global flair to the house.
- Tracy (Uchenna Ekwe), 27 – Free-spirited and fun, Tracy is stepping away from life’s pressures to breathe and embrace chaos with vibes.
Read Also: NFF Appoints Garba and Aduku to Lead Golden Eaglets and Falconets
Season 10 Twists: Bigger House, Bigger Bag
Ebuka’s virtual tour of the house revealed a massive upgrade in aesthetics, comfort, and space. But beyond the visuals, BBNaija Season 10 comes with its biggest prize package yet — a combination of cash and lifestyle rewards. However, there’s a twist: housemates must keep the energy high and avoid slacking, or they risk shrinking the prize money.
Biggie has raised the stakes — laziness could cost the housemates everything.
Why This Season Matters
Big Brother Naija’s 10th season is more than entertainment. It’s a social experiment, a platform for voices that challenge stereotypes, and a stage for dreams to unfold. These women are here to win, to grow, and to represent the multidimensional spirit of Nigerian womanhood.
As the season continues with another launch set to introduce more housemates, one thing is certain: the women have already made history.
